Description

About Nintendo of America: From the launch of the Nintendo Entertainment System™ more than 30 years ago, Nintendo's mission has been to create smiles through unique entertainment experiences. Here at Nintendo of America Inc., we deliver on this mission by partnering closely with Nintendo Co., Ltd., to bring Nintendo's iconic and cherished franchises including Mario™, Donkey Kong™, The Legend of Zelda™, Metroid™, Animal Crossing™, Pikmin™ and Splatoon™ across the Americas through our video games, hardware systems, and collaborations with partners on a range of other entertainment initiatives like feature films and theme parks. Based in Redmond, Wash., Nintendo of America serves as headquarters for Nintendo's operations in the Americas.

We are an equal opportunity employer offering a welcoming and inclusive environment in service to one another, our products, and the diverse consumers and communities we call home. For more information about Nintendo, please visit the company's website at https://www.nintendo.com/ .

Team Summary: Within Nintendo of America (NOA)'s Digital Marketing department, this CONTRACT position oversees reporting and analytics for Nintendo.com and other digital properties to measure the impact of our work and continue to optimize our website.

DESCRIPTION OF DUTIES:

• Owns all parts of web analytics tracking including design of tag requirements, tagging, validation and standardization of ongoing tagging requirements of the Nintendo online universe. Ensure data integrity and accuracy including document and maintain tagging library, data dictionary, and ensure solutions are aligned with business objectives.

• Researches, designs and implements reporting infrastructure that leads to automated and flexible reporting.

• Design and build dashboards, recurring reports and ad hoc analysis to track key performance indicators and communicate trends effectively.

• Analyzes and synthesizes multiple data sources to provide actionable insight on customer behavior data and identify opportunities to improve experience.

• Provides statistical data analysis to support optimization in developing relevant personalization and experimentation of feature displays on Nintendo websites.

• Leverage advance analytical techniques such as predictive modeling to drive performance.

• Monitor industry trends, programs and tools that develops the web analytics practice in Marketing.