Description

The Cook & Boardman Group, LLC is seeking a data-driven Digital Marketing Manager to lead the creation, execution, and optimization of integrated marketing campaigns that drive demand, generate qualified leads, and support revenue growth. This role will build and execute multi-channel campaigns, manage account-based marketing (ABM) initiatives, and leverage marketing automation and CRM systems to track performance, enhance lead flow, and support our distributed sales organization.
This is an ideal opportunity for a hands-on marketer who is strategic, analytical, highly organized, and skilled at orchestrating campaigns across digital channels.

Essential Functions

Campaign Strategy & Execution
• Develop, execute, and optimize demand generation and lead generation campaigns that support marketing and sales pipeline goals.
• Build multi-channel marketing programs using paid media, email, social media, press, and content syndication.
• Create and execute account-based marketing (ABM) campaigns targeting priority markets, accounts, and buyer personas.
• Partner with internal teams and external vendors to ensure timely and high-quality campaign delivery.
Marketing Automation & CRM
• Build and manage workflows, segmentation, lead scoring, and automated nurture programs within the marketing automation platform (HubSpot preferred).
• Ensure accurate lead capture, qualification, routing, and handoff to sales through CRM and marketing automation tools.
• Maintain strong alignment with sales to improve lead quality, follow-up processes, and conversion rates.
Analytics, Optimization & Reporting
• Utilize analytics and reporting tools to measure campaign performance, identify trends, optimize strategies, and deliver actionable insights to marketing leadership.
• Monitor web traffic, engagement, and conversion performance using tools such as HubSpot and Google Analytics.
• Maintain dashboards and reporting frameworks that communicate campaign impact and ROI.
Content & Messaging Support
• Collaborate with content, product, and sales teams to ensure campaign assets align with buyer needs, industry trends, and Cook & Boardman's brand messaging.
• Support the development of targeted messaging and content aligned to key personas and market segments.

Minimum Qualifications

• 5+ years of experience in digital marketing, demand generation, or campaign management (B2B preferred).
• Hands-on experience with marketing automation platforms (HubSpot strongly preferred) and CRM systems (e.g., Microsoft Dynamics).
• Solid understanding of web analytics and digital performance measurement (Google Analytics).
• Proven experience supporting distributed sales teams or channel organizations is a plus.
• Experience in construction, building products, or related industries preferred but not required.
• Highly analytical and data-driven; able to translate insights into recommendations.
• Excellent communication, organization, and project management skills.
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.Physical Demands
The physical demands described here are representative of those required to successfully perform the essential functions of this position. While performing the duties of this role, the employee will regularly communicate verbally and in writing, and must be able to see and hear in a typical office setting. The role frequently involves sitting, walking, standing, using hands to handle or feel, and reaching with arms and hands.

Work Environment
This position operates primarily in a professional office environment. It routinely involves the use of standard office equipment such as computers, phones, printers, copiers, and filing systems. Occasional business travel may be required.

Qualification Requirements
To perform this job successfully, an individual must be able to carry out each essential duty satisfactorily. The requirements listed represent the knowledge, skills, and abilities necessary for success in the role. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Equal Opportunity Employer
The Cook & Boardman Group is an Equal Opportunity Employer and a VEVRAA Federal Contractor. We are committed to providing equal employment opportunities to all qualified individuals, including minorities, females, protected veterans, and individuals with disabilities. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.