Description

Wilsonart


Position Title: Director, Digital Platforms

Description

Win at Wilsonart
At Wilsonart, we dont just make surfaceswe build careers. When you join our team, you become part of something bigger: a company driven by innovation, grounded in values, and powered by people who care.
Youll be surrounded by teammates who take pride in their work and look out for one another. Youll have the chance to learn, grow and make a real impact. And youll be part of a company that believes winning means helping you succeed at work and in life.
Here, youll win with:
Support that keeps you well
Medical, dental, and life insurance
Company-paid short- and long-term disability
FSAs and dependent care options
Vision and legal benefits
Gym discounts and wellness clinics
Tuition reimbursementfor you and your dependents
Opportunities to grow
Clear paths to promotion and internal mobility
Training, coaching, and mentorship
Development programs to support your goals
Time for what matters
Paid vacation and holidays in your first year
A culture that respects work-life balance
Were looking for people who are ready to learn, ready to lead and ready to make a difference. If that sounds like you, you can win at Wilsonart.Job SummaryA hands-on management position accountable for global web simplification, sales enablement and enhancing the Companys digital presence. The position works closely with global sales and marketing leaders, product managers, and other management team members to strategize, plan, and deliver web solutions that would meet the Companys and Customers needs (globally and regionally), using appropriate and cost-effective technologies. This is a strategic role that will be a part of the Corporate IT function reporting directly to the CIO.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Global Digital Commerce & Sales Enablement Leadership
Lead the global program for sales enablement and digital commerce solutions, ensuring alignment with corporate strategy and regional business objectives.
Serve as an internal advisor/consultant, sharing and deploying best practices related to global web presence, product and service positioning, digital commerce capabilities, and customer experience technologies.
Collaborate with Sales, Marketing, Product Management, external design agencies, and regional business teams to ensure digital platforms accurately reflect brand and competitive positioning across global markets.
Guide, manage, and deliver innovative web and digital commerce solutionsincluding products, services, and platform enhancementsto meet evolving global and regional needs.
Sales Enablement Platforms & Content Systems
Oversee configuration, integration, and optimization of sales enablement technologies (e.g., CRM, sales engagement tools, content platforms) to support pipeline visibility, lead management, and sales productivity.
Ensure sales tools and workflows are intuitive, effective, and widely adopted across the global sales organization.
Administer systems for organizing and distributing sales collateral, playbooks, and training materials; collaborate with Sales and Product teams to maintain accurate, high-quality content.
Marketing Technology & Automation
Manage marketing automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud), including campaign configuration, lead scoring, audience segmentation, and system integrations.
Partner with Marketing teams to build and execute personalized, multi-channel campaigns that drive engagement and improve lead conversion rates.
Maintain high-quality, synchronized customer and prospect data across CRM, marketing automation, web platforms, and analytics environments; ensure seamless lead flow and data connectivity through API, middleware, or native integrations.
Analytics, Insights, and Performance Reporting
Develop dashboards and reporting frameworks that provide Sales, Marketing, and leadership with clear insights into funnel performance, campaign ROI, customer behavior, and platform utilization.
Provide strategic recommendations to improve revenue processes, customer experience, and operational efficiency through data, automation, and technology enhancements.
Digital Architecture & Platform Development
Evaluate, design, and manage the enterprise digital solutions architecture across global web, mobile, and e-commerce platforms.
Oversee infrastructure, hosting, web administration, content delivery, and the development of web applicationsincluding online catalogs, configurators, shopping carts, collaboration tools, visualizers, and mobile applications.
Ensure digital platforms integrate effectively with enterprise systems and support scalable, secure, customer-centric experiences.
Program & Project Management
Develop project plans, define deliverables, and mobilize global and local resourcesboth internal and externalto drive successful execution.
Oversee all phases of the project lifecycle from inception through deployment, including hand-off to business teams and long-term support.
Identify risks, develop mitigation strategies, monitor progress, reallocate resources as needed, and ensure timely, high-quality delivery of project outcomes.
Operational Excellence & Governance
Lead requirements gathering, process analysis, and system enhancements across digital platforms and sales/marketing technologies.
Oversee application development, testing (unit, integration, UAT), data conversion, integration management, reporting, security/compliance, change management, and user training.
Present program and initiative status to senior leadership, covering priorities, deliverables, risks, schedules, budgets, vendor performance, and technology decisions.
Vendor & Resource Management
Identify, engage, and manage external partners, including global and low-cost service providers, to support development, design, integration, and operational needs.
Oversee vendor contracts, performance, and alignment with project and platform objectives.KNOWLEDGE, SKILLS, and ABILITIES
A hands-on doer capable of working in a fast paced entrepreneurial culture
A team player who can interrelate and operate effectively with peers and other associates
An active listener with superior verbal and written communication skills
Strong analytical and problem solving skills
Self-motivated, energetic, secure, well-grounded individual who possesses integrity and honesty and strives for excellence in all endeavors
Ability to travel internationally 50%MINIMUM REQUIREMENTSEDUCATION: Bachelor's degreeEXPERIENCE: 10+ years
Global experience: in addition to North America, experience in Europe, & AsiaPac is a Plus
Managing and delivering global solution development initiatives and products
Experience and expertise in the following products, technologies, and concepts:
o Web Technologies - Java, Akamai, Amazon Web Services, ATG, Magento, .Net, HTML5, XML, SEO, SEM, Social media, CMS
o Sales and Service Management solutions - Sales Could, Service Cloud
o Marketing automation platforms - Salesforce Marketing Cloud
o AI Technologies Generative AI, Intelligent Automation, Agentic AI will be preferredWORKING CONDITIONS
PHYSICAL REQUIREMENTS: Sitting in a comfortable position with frequent opportunity to move about. Examples: executive, management and secretarial position
ENVIRONMENT: Located in a comfortable indoor area. Examples: executive, management and support positions


Wilsonart is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.

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