Description

Are you passionate about pets and eager to make a difference? Join KENT WORLDWIDE as a Product Development Intern and help create innovative solutions for pet lovers. This hands-on internship offers experience in market research, consumer insights, and product development, providing you with the opportunity to see ideas become real-world products. You'll gain cross-functional exposure, contribute to impactful projects, and explore the exciting world of product innovation, all while making a meaningful difference.

• This position is designed and intended to be performed in Muscatine, IA.

PRIMARY DUTIES & RESPONSIBILITIES:

Market Analysis:

• Conduct a thorough review of the competitive landscape and available solutions related to the key consumer needs.
• Identify whitespace opportunities and unmet needs to inform product innovation strategy.

Collaboration and Insight:

• Identify key opportunities in the pet products market.
• Engage internal cross-functional teams to help identify potential solutions for these opportunities.
• Potential to coordinate and supervise activities with external agencies and partners.

While our initial focus lies in the areas mentioned above, be prepared for other exciting possibilities:

• Consumer Empathy: Help increase our understanding of how consumers experience pet products in the market today, including frustrations and aspirations.
• New Product Development Support: Investigate product claims, providing detailed insights that can directly impact our strategy.

EDUCATION, EXPERIENCE & QUALIFICATIONS:

• Working toward a degree in Marketing, Marketing Research, Psychology, or Business with a Marketing focus
• Strong communication, analytical, and organizational skills
• Familiarity with conducting competitive analyses
• Comfortable working independently when needed
• Basic understanding of key marketing principles - completion of a minimum of two marketing or business-related classes
• Comfortable with using Excel and PowerPoint or similar programs